what's up
Senior Product Designer with 11+ years at the intersection of Web3 and FinTech — translating complex ecosystems into intuitive, high-conversion experiences.
I'm Mark Shi, a senior product designer who gets excited about making complicated financial and AI systems feel simple. I specialize in AI-native products, trading infrastructure (CEX/DEX), and tokenized economies (RWA, Launchpad, NFTs).
I've led design for global exchanges, built design systems from scratch, and engineered AI pipelines that cut design-to-dev cycles in half. Whether it's a team of two or a multi-country campaign, the through-line is the same: sharp questions, strong systems, and shipping work that converts.
Currently Design Director at Phemex. Before that, Senior Designer across DNAi & TonUP — a decentralized AI health platform and a TON Launchpad under one company.
it's me — Mark
Core Web3 experience, then earlier leadership roles.
Design Director
Led the 1.5→2 visual migration across Web, App, and H5. Built AI design infrastructure from scratch (40%+ output lift). Directed S-level World Cup Trading Championship design for 11 countries. Revamped Pulse Social Trading, Dex, and Prediction Markets.
Senior Designer
TonUP · TON Launchpad: Led UI/UX, design system, and marketing visual for a leading TON Launchpad.
DNAi · Decentralized AI Health: Product design for data sovereignty, wearables, AI health agents, and trust-first onboarding.
Design Manager
Brand strategy and visual identity for a major digital asset exchange. Early concepts for CEX trading interfaces and asset diversification.
Design Director / Senior UI·UX
Design Director at MetaOasisDAO (NFT/metaverse + generative art), DeHorizon (Web/NFT), and TOP2 (0→1 systems). Senior UI/UX at Ctrip on high-traffic e-commerce.