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Visual Design Web3 Campaign 2026

Visual Design

Brand and campaign visuals for a sovereign L1 perpetuals exchange — built for traders, tuned for AI agents: self-custody, no VCs, markets that never sleep.

A dark, neon-forward visual system spanning product explainers, tokenomics, onboarding, ranked modes, sports / event markets, and weekly narrative campaigns.

RoleBrand + visual design
ChallengeMake a fast-moving derivatives network recognizable.
OutputBrand system, product narrative, and campaign kit.

Brand & Positioning

Brand positioning Perp DEXs can now beat CEXs From assets onchain to capital onchain Decentralized derivatives infrastructure

Brand system / one visual argument

The new brand system turns AFX into a repeatable visual operating system: near-black creates the field, one signal green marks action, type carries the argument, and 3D only appears when it explains the market.

AFX brand system overview: built for markets
01 / Positioning — built for traders and AI agents.
AFX visual DNA: hard signal and zero noise
02 / Visual DNA — hard signal, zero noise.
AFX color system with black, white, signal green, hot green, and mint edge
03 / Color — green is a status signal, not decoration.
AFX logo system on dark and light fields
04 / Logo — preserve the existing signal band.
AFX typography system using Space Grotesk
05 / Type — let the headline behave like infrastructure.
AFX twelve-column layout grid
06 / Grid — create pressure without losing space.
AFX interface components for primary actions, market filters, and metrics
07 / Components — interface, not decoration.
AFX image system showing one visual argument across campaign assets
08 / Image system — one message, one object, one signal.
AFX brand guardrails showing do and do not rules
09 / Guardrails — protect the edge as the system scales.

Product Surfaces

Tokenomics Onboarding Quest Ranked mode Your Network Your Revenue Zero Fees Maximum Edge Set Your Goal 18 Goals High-Frequency Crypto Predictions

Narrative Campaigns

Markets Never Sleep News Moves Markets Volatility doesn't ask permission 3.48M+ volume Proof Front Row See You in Tokyo Sandisk USDC Perp SPCX Campaign visual

Event & Sports Markets

Golden Boot Argentina vs Cape Verde Spain vs Belgium
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